What is it good for?

Here are some use cases
for campaigns with smart marketing items

+

=

or

Service/Support or App Download

Promote instant access to your support line, provide downloads

Audio - Short & snappy soundbites

Transport on the fly crisp and clear messages

Advanced vCard information

Keep track who/when/from where your vCard was accessed.

Encourage customer feedback

Know what your customers think.

Video - Push your latest product videos to stand out from the masses

Coupons and/or discounts

Boost special offers and trials. - Target specific segments.

Event promotion

Tout news about your upcoming event(s).

Social Media - encourage users to share their experience with your product with pre-filled posts. - Plug your own account

?

? What's YOUR use case ?

Note:
Any of these can also be
monitored for success