What is it good for?
Here are some use cases
for campaigns with smart marketing items
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Service/Support or App Download
Promote instant access to your support line, provide downloads
Audio - Short & snappy soundbites
Transport on the fly crisp and clear messages
Advanced vCard information
Keep track who/when/from where your vCard was accessed.
Encourage customer feedback
Know what your customers think.
Video - Push your latest product videos to stand out from the masses
Coupons and/or discounts
Boost special offers and trials. - Target specific segments.
Event promotion
Tout news about your upcoming event(s).
Social Media - encourage users to share their experience with your product with pre-filled posts. - Plug your own account
?
? What's YOUR use case ?
Note:
Any of these can also be
monitored for success